Displaying items by tag: brand review

Do you remember when FiG discussed brand strategies in 2011? Branding themes continued to develop throughout the year because of their vast marketing implications, and we weren't the only ones talking. Netflix was a hot topic of conversation as they provided a great example of how quickly you can lose brand equity. Raising prices is one thing, but rebranding your DVD business as “Qwikster” only to backtrack on this decision moments later is only going to confuse your customers and hurt your brand.