Displaying items by tag: customer segments

Tuesday, 28 June 2011 04:16

Creating Effective Loyalty Programs

According to the WSJ, in May 2011 US consumer confidence fell to the lowest level since Nov. 2010. Although high-end retailers, gas stations, and uniquely branded retailers have seen that sales went up, most retailers still struggle with the increasing costs, price pressure, and the economic consequences of the down-turn. Today FiG is going to share with you some thoughts on how to overcome this difficult selling season, and our discussion will focus on the topic of creating (or re-creating) an effective loyalty program.