Displaying items by tag: interactive marketing

Friday, 27 May 2011 06:34

Trends for Marketers: QR Codes

QR codes is short for "Quick Response Codes", which were created by Denso-Wave, a subsidiary of Toyota, more than a decade ago. If you are not familiar with QR codes yet they are similar to barcodes used by retailers to track inventory and price products. The main difference between QR codes and barcodes is the amount of information that they can hold.