Displaying items by tag: marketing budget
In 1980, if you wanted to open a sandwich shop, it wasn’t too hard. You rented out some readily available commercial space, brought in the right ingredients, began operations, purchased some print advertisements, and started gaining customers. Back then, marketing costs were simple, easy to manage and understand.
An incredibly fundamental aspect of marketing and advertising that many companies miss, whether they are B2B or B2C, is consistency. Too many people let their fluctuations in budget elsewhere in the company alter their marketing plans significantly.