Displaying items by tag: marketing researches

With today's tougher competition, market volatility, and greater individual and team accountability, you must prove that your marketing efforts are getting the desired results. Virtually every dollar you spent on marketing today must be justified as both effective and efficient in terms of Return Of Marketing Investment (ROMI). This increasing accountability has forced marketers to develop various measurement approaches. But first of all, what to measure?

Hello everyone, hope you are staying warm! Denver's having a freezing day of -10 degree F. For those lucky ones who have snow days off, FiG says "Stay warm indoors!" For the others who have to go out today, FiG hopes you dress warm and drive safely!