Displaying items by tag: online marketing
As if staying relevant to Millennials and Gen Y could not get any more dynamic, they've been buzzing about a social media platform that has previous generations scratching their heads. In our three-part blog series on Snapchat Social Media Marketing to Millennials we're going to explore the marketing opportunities that Snapchat represents. But first, we need to talk about what Snapchat is and how it works.
Standing out is one of the hardest things for any company to achieve, especially the new ones, but definitely one of the most important. Even if a company is fundamentally different from its competitors, how to determine its niche remains a question. Among all the marketing channels, online video is one of the most important in every marketer's hand.