Displaying items by tag: reason for market research

A lot of today’s marketing is focused on millennials (which is what most of us at FiG are considered), which makes total sense, as our generation is in its prime for consumerism. There are almost 90 million millennials and they account for nearly $1.3 trillion dollars in yearly retail spending.

A couple of weeks ago FiG launched our e-mail newsletter and we received some really valuable feedback! Thank you everyone, for sharing your opinions about marketing and helping FiG better understand what information is important to you. As most of the feedback suggested, FiG will share more case studies in the future, glad you liked what you saw. Also today FiG will answer 3 main questions raised from our audience: