Displaying items by tag: what is retargeting

Friday, 16 March 2012 03:00

Retargeting

We've seen digital ad budgets steadily rise as more people flock online for information. Social media sites like Twitter and Facebook are attractive offerings, while search engine optimization (SEO) related advertising is also seen as an effective option. Today FiG is going to discuss a somewhat intrusive, yet very effective method: retargeting.