Monday, 15 December 2014 05:05

Case Study: Davidsons Liquors Website

You may already be familiar our client Davidsons Liquors, as we’ve discussed them on multiple occasions is the past.

We’re proud to announce that last month we launched the all new, much anticipated ecommerce website that we had been working on for Davidsons in the latter half of this year.

Not only is the new site a huge step up for Davidsons from a visual standpoint — their old website was using outdated branding, and an outdated platform — but is a huge leap forward in user-ability, technology, and overall function. With Davidsons Liquors' new user-friendly site, customers experience improved product searching and filtering, easier checkout, and an overall streamlined shopping experience compared to before. Customers can search for nearly every product available in stock at Davidsons and choose convenient in-store pickup or have items shipped directly to their door.

Site health and performance is up substantially compared to the previous site. In looking at the first month of the new site's activity compared to the previous month's (old site) activity, we can see vast improvements across the board — a 103% increase in overall visits to the site, a 109% increase in users to the site, a 147% increase in page views, a 21% increase of page visits per session, a .3% increase in visit duration, and a 14% decrease in bounce rate.

davidsons stats

Because the new site is optimized for all devices — an absolute must in today's phone and tablet driven society — we're seeing a huge increase in improvements to site traffic from mobile & tablet users. There has been a 113% increase in mobile user sessions (123% from tablets), and improvements in all mobile/tablet visitor stats — improved session duration, page views, bounce rates, etc.

davidsons mobile stats

The site is also seeing major increases to its acquisition sources. Organic search traffic is up 127%, direct traffic is up 77%, and referral traffic is up 105%.

Davidsons Liquors Channels

Overall, the new website we built for Davidsons is performing really well. There's no doubt that this launch has been a huge success, and that Davidsons will be seeing increased revenue from online sales due to the new site.  A special thanks to Davidsons Liquors for their business, support, and continued faith in FiG!

If you have a need for a new ecommerce site, or need consultation on how to improve a pre-existing ecommerce site, contact us today to discuss!