Thursday, 17 November 2011 07:42

Fox and Warner Brothers Working To Stream Together

Industry news: online media isn't going away, and like most things online it's just becoming more fragmented. Netflix continues to lose relationships with studios for streaming content, Hulu only works with certain media groups, and YouTube has been denied shows by most TV production companies.

What this means is that more and more you have to go to an individual show's website (like or a network's website to pick and choose individual shows. In this landscape of increasing fragmentation it's good to see some cooperation that will improve the user experience.

Fox is working out a deal with Warner Brothers, who produces popular shows for Fox (like "Fringe"), to stream WB content through Fox outlets, thus sparing the user the need to go to a Warner Brothers website to see shows they associate with Fox. A similar deal was worked out between ABC and WB.

While this is still not as convenient as going to a single site (like Hulu or Netflix) to get all your shows, it's still better than having to remember who produced your favorite shows.

Do you think this will decrease ad spending with local affiliates while funneling more money to the networks themselves? Will the networks get enough advertising dollars for limited content by keeping it to their own branded sites or would they make more by giving Hulu or Netflix a cut? Leave a comment and let us know what you think of the online TV streaming landscape.