Displaying items by tag: Coke
It is reported by Wall Street Journal that "Pepsi is launching its first new ad campaign for Pepsi-Cola in three years." The reason that Pepsi is turning its attention back to traditional advertising (after a sole commitment to online, social, event, and new media channels) is because its biggest brand--Pepsi-Cola slid to Number 3 in US soda sales last year, following not only Coke, but also Diet Coke. Who says traditional media is dead?
For over 125 years, Coca-Cola has looked for innovative ways to refresh the world and deliver happiness. Although today the company offers a wide range of high-quality beverage options, they continue to rely on the strength and steady growth of the Coca-Cola brand, which is now worth $67 million. To maximize the love of the brand and brand value, Coca-Cola invests heavily in effective marketing that engages consumers with the Coca-Cola brand and the company.