Displaying items by tag: Emotional Connection
The granola bar market is already crowded with more than 100 new products introduced each year, yet Kraft is dashing ahead and confident to stand out. How? A new granola product might have you picturing a commercial where hikers and bikers are representing the brand.
For over 125 years, Coca-Cola has looked for innovative ways to refresh the world and deliver happiness. Although today the company offers a wide range of high-quality beverage options, they continue to rely on the strength and steady growth of the Coca-Cola brand, which is now worth $67 million. To maximize the love of the brand and brand value, Coca-Cola invests heavily in effective marketing that engages consumers with the Coca-Cola brand and the company.