Impact of Cookie Preservation on a Search Engine Marketing Agency

Have you ever wondered what the future of digital advertising looks like without third-party cookies? The recent news from Google about their decision to maintain third-party cookies in Chrome has left many marketers scratching their heads. So, what does this mean for a search engine marketing agency? As privacy concerns continue to rise, the initial move by Google to phase out third-party cookies was met with both anxiety and anticipation from agencies and advertisers alike. Many had begun adapting their strategies for a world without cookies, scrambling to explore alternative approaches to maintain audience insights and engagement.

The search engine industry is always in a constant state of change. Out of all the top-tier search engines, Google is definitely the top change-maker. Every so often the search engine giant releases broad updates to their system. In late October of 2019, Google released yet another impressive update called BERT. Since then, the entire update has officially been rolled out internationally in over 70 languages. We wanted to discuss this update as it can have some vast implications for your Denver search engine marketing campaigns.

The search engine industry is in a constant state of change. Top-tier search engines, like Google and Bing, continuously introduce new updates and tools to meet the changing behaviors of average consumers. 2019 is drawing to a close, so there’s no better time to look forward to the next decade of search engine advertising. Trust us, you don’t want to have to play catch-up in the competitive search engine ad space. If your business uses pay-per-click (PPC) advertising, you should pay attention to rising PPC trends. With 2020 on the horizon, let’s examine a few PPC trends and how they can impact your Denver paid search advertising efforts.

The news cycle never stops, especially for big tech. The larger US tech companies are constantly evolving, and they may be on the verge of another monumental change. Government probes into the business practices of those tech companies may have huge implications for the future of online advertising. More specifically, these probes may have ripple effects on Google Ads marketing near Denver. As an Adwords agency in Denver, we wanted to examine these investigations and how they may impact Adwords marketing near Denver.

You can’t talk about search engine optimization (SEO) without diving into local elements of SEO, as well. It’s an integral part of any search engine marketing (SEM) strategy and if you skip past local SEO, you can almost guarantee no one will find your business organically. This is where Google My Business can come into play; this Google tool is imperative for local search queries and larger-scale Denver search engine advertising strategies alike.

It seems like the tech giant, Google, is always changing or updating parts and features of their search engine. One day it may be a large document relevancy reveal and the next they are merging features together for a better user experience. FiG Advertising + Marketing is constantly researching to stay up-to-date on Google news, so today, we’ll discuss some recent feature updates to Google Ads, along with its associated products, and how they may impact your search engine marketing efforts.

Recently, Google announced some big changes that would be coming to their marketing tools with the hopes of making the wide variety of products easier to understand and use. Google continues to dominate the search engine marketing landscape and staying ahead of the ever-evolving technology means continuous innovation and, often, new and revamped products.

In August, Marketo announced a long-term collaboration with Google Cloud to help scale Marketo solutions and make them more widely available to marketers. The first product of this collaboration, AudienceAI, debuted today. This solution is a program that uses the Google infrastructure and artificial intelligence to help marketers more easily expand target audiences.

As the realm of digital marketing continues to grow, so will the landscape of search engine optimization (SEO). Aritficial Intelligence (AI) stands ready to shape the future of digital marketing, starting sooner than you may think.

In August of last year, Google released the beta version of the updated Search Console with some new features. A select group of users tested out the two new features – an Index Coverage Report and AMP fixing flow. Earlier this month, Google announced that they would be releasing the beta version to all Search Console users.