Displaying items by tag: Google

The month of October brought about many new projects to the FiG team, but one in particular was starting an entirely new Google AdWords campaign from the bottom-up for Denver Community Credit Union.

Published in FiG Client Case Study

This week brings some big buzz in the Search Engine Optimization world due to a sudden change from Google who, instead of opening new doors, is closing a few.

Published in FiG Marketing Thought
Thursday, 11 July 2013 09:52

Google+: A Surprising Second in Social

Tweeting and liking are practically a part of everyday conversations, but +1-ing? Not so much.

Wednesday, 27 February 2013 06:47

How Will Google Glass Change Your Life?

Unlike Apple, who constantly leaves us hanging with rumors of various new products, Google announced last week that their Google Glass is not, in fact, a rumor, but a reality that will be available for consumers by next year.

Monday, 17 December 2012 07:15

Ad of the Month - The Google Zeitgeist 2012

This ad of the month is a reflection on the year and the things people search for on Google. Each year, Google pulls together data from searches worldwide in what they call the Google Zeitgeist, meaning “the general intellectual, moral, and cultural climate of an era.”

Tuesday, 06 November 2012 07:41

Google Local Search Goes Social

In May, Google began a process that will result in the full integration of the Google Places local search listings and business Google Plus pages. According to the Google, the initial changes were a design upgrade and a new link. Simple changes maybe, but it’s now more important than ever that businesses with a strong local customer base dive in and work on their local search strategy.

Thursday, 21 April 2011 09:03

A Look At Google From a Business Point of View

Most of us have grown up with Google over the last decade. For a long time, Google has been recognized as one of the fastest-growing companies on the planet. Much of its growth has been organic, but recently this search giant seems to have had challenges to decide what to do next. Although the company has stretched its businesses across the web, from online search, email, social networking, web-based apps, and smart phone development, Google's revenue is still heavily dependent on search-related advertising.

Last Thursday 2/24/11, Google announced changes to its search formula to push low-quality sites lower in search rankings (those that are of low content value, copy content from other websites, and/or don't provide any new/fresh information to the audience). Word is that the new formula will affect 11.8% of search queries. Unlike numerous former changes, this time Google claims the changes would be hard not to notice.

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