Thursday, 03 March 2011 02:12

Keep Your Ranking Up After Google's Changes to Search Formula

Last Thursday 2/24/11, Google announced changes to its search formula to push low-quality sites lower in search rankings (those that are of low content value, copy content from other websites, and/or don't provide any new/fresh information to the audience). Word is that the new formula will affect 11.8% of search queries. Unlike numerous former changes, this time Google claims the changes would be hard not to notice.

How will this influence a company's SEO strategy? How do you keep your rank up there? FiG will discuss this today.

Website owners and marketers are obsessed with Google's search results because it is one of the most visible factors in measuring the effectiveness of their on-line (SEO) marketing efforts. Most websites keep their sites up in the results by regular blogging, creative social marketing, and in-depth research and reports. Some websites however found a short-cut farming for clicks by generating articles based on popular searches. By default this SEO plan cannot be categorized as "low-value". But most of the actual content is of low or even no value at all because it is usually duplicate information that people have sees hundreds of times on other websites. You may have tricked the search engines before but this time you are going to sink if no real effort is devoted to internet-marketing.

Google is now trying to promote high-quality websites and "encourage a healthy web ecosystem." To follow Google's lead marketers should focus on helping real-life visitors by concentrating more on creating relevant content and improving conversion rates. By creating real, relevant traffic you will also decrease your dependency on Google by encouraging actual users to provide you with natural high-quality incoming links. FiG suggests the following methods to help you build quality-links:

  • Regular High-Quality Blogging: Instead of building articles based on popular search results, create blogs that are relevant to your business.

  • Social Media Marketing: Create a social community of followers for your business. If they think you're relevant so will other users and the search engine bots to boot. Today's social media enables you to keep communications direct, fast, and up-to-date.

  • PR Marketing: Build relationships with media outlets and receive quality links from their websites.

  • Strategic Partners: Share links with your suppliers, manufacturers, and major clients.

All of these methods can help you maximize your search engine results and overall traffic. If you don't have time to do this on your own talk to FiG. We're always here to help you out.