Displaying items by tag: search
Google Encrypts Search - What does this mean for SEO?
This week brings some big buzz in the Search Engine Optimization world due to a sudden change from Google who, instead of opening new doors, is closing a few.
Google Local Search Goes Social
In May, Google began a process that will result in the full integration of the Google Places local search listings and business Google Plus pages. According to the Google, the initial changes were a design upgrade and a new link. Simple changes maybe, but it’s now more important than ever that businesses with a strong local customer base dive in and work on their local search strategy.
Inbound Marketing or is SEO Really Dead?
If you follow tech marketing and SEO (Search Engine Optimization) you may have heard these two buzzwords:
“SEO is Dead” and “Inbound Marketing”.
Keep Your Ranking Up After Google's Changes to Search Formula
Last Thursday 2/24/11, Google announced changes to its search formula to push low-quality sites lower in search rankings (those that are of low content value, copy content from other websites, and/or don't provide any new/fresh information to the audience). Word is that the new formula will affect 11.8% of search queries. Unlike numerous former changes, this time Google claims the changes would be hard not to notice.