Displaying items by tag: Google Analytics

Most reputable businesses will have Google Analytics tracking code installed on their websites. Google Analytics (GA) allows users to track data and key metrics on their website to better understand their advertising ROI and target audience. Most GA properties are Universal Analytics properties, the default property type that was originally introduced in 2012. Now Google has announced that GA is officially switching to Google Analytics 4 over Universal Analytics, and this switch may have an impact on your digital marketing in Denver. 

Analytics has been the hot topic in business for a decade now. And for good reason.