Netflix’s Automated Ad Buying Through the Lens of a Programmatic Ad Agency

The world of streaming TV is changing fast. Recent industry reports show that Netflix is on track to double its ad revenue to $3 billion. Following a period marked by leadership shifts and strategic adjustments, including walking away from a potential major studio deal, the streaming giant has shown that its ad-supported tier is growing at a rapid rate. For any programmatic ad agency, this growth highlights a massive shift in how automated ad buying, computer systems, and video ads work together.

Strengthen Paid Search Management with Both Tech and Human Touch

In the world of digital advertising, few disciplines require the same level of ongoing refinement as paid search management. The landscape evolves quickly, with new technologies, tools, and algorithm updates reshaping how marketers approach campaigns almost daily. As automation becomes increasingly integrated into advertising platforms, the industry is facing a fundamental question: how do we strike the right balance between machine-driven optimization and human creativity?

It’s no secret that digital advertising is gaining steam in our technology-centric society. In 2019, total U.S. digital ad spending is expected to exceed traditional ad spending by roughly $20 billion. Even though digital isn’t showing signs of slowing down, traditional advertising strategies are still highly effective and can have significant results. If it’s strategically planned and well executed, media buying in Denver can effectively reach your target audience and increase your ROI in marketing efforts.