Displaying items by tag: TV ad
American Airlines is creating a new campaign aimed at attracting business and first class travelers. This time the spotlight doesn't focus on the comfortable chairs, or the excellent service, but on the consumers. Through the tagline "Everyone is an Individual", the company aims to highlight a brand philosophy of understanding the individual flier.
When times are tough and people are anxious there are several ways that those people can be influenced. The country has certainly been going through a down turn in terms of economics and prosperity and people are feeling it. Some want to turn that anxiety into fear and blind rage to take advantage of others for their own ends. Others however want to channel that energy in a positive direction.