Displaying items by tag: american airlines
Thursday, 24 January 2013 02:30
American Airlines - New Brand Identity, New Ad
Through financial trouble, talks of job cuts and a merger, American Airlines looks to renew and refresh their brand identity. So, to kick off 2013, the company revealed the first changes in 40 years: a new logo, look, and ad campaign.
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Marketing Ad of The Month
Wednesday, 16 November 2011 07:39
Ad of the Month - American Airlines: Everyone is an Individual
American Airlines is creating a new campaign aimed at attracting business and first class travelers. This time the spotlight doesn't focus on the comfortable chairs, or the excellent service, but on the consumers. Through the tagline "Everyone is an Individual", the company aims to highlight a brand philosophy of understanding the individual flier.
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Denver Marketing Agency