Displaying items by tag: authenticity
Tuesday, 30 August 2011 06:33
The Dethroned King Teaches Us A Brand-Messaging Lesson
Burger King is advertising again, but not with their King. The second largest burger chain has planned to overhaul everything from strategy and management to their advertising and menu. The reason for the change is obvious. According to WSJ, Burger King's same-store sales have been on the decline recently while major competitors, McDonald's and Wendy have both seen sales growth at the same time.
Published in FiG Advertising and Marketing