Displaying items by tag: creative approach

Standing out is one of the hardest things for any company to achieve, especially the new ones, but definitely one of the most important. Even if a company is fundamentally different from its competitors, how to determine its niche remains a question. Among all the marketing channels, online video is one of the most important in every marketer's hand.

Let me tell you a story about three companies. These three companies went out in the world to make their fortune. The first company decided to play it safe and conservative. Only spending money internally making their widgets that would sell eventually not thinking of the here and now. The second company spent liberally on "getting the word out" but thought little about the future. The third company thought carefully about now and then and balanced their approach.