Displaying items by tag: ctv

How Pringles' "Once You Drop" Campaign Rethinks Halloween Advertising Services

For years, Halloween campaigns have typically followed a standard structure. Spooky designs, darker lighting, maybe even some dark humor sprinkled in. However, making a Halloween campaign stand out takes more than seasonal packaging or graphics. Pringles' "Once You Drop" campaign took a whole new approach by offering one devoted fan a branded urn, turning an unusual idea into a conversation starter. The campaign shows how advertising services can help brands capture attention by combining humor, storytelling, and a clear understanding of their audience.