Displaying items by tag: integrated marketing
In less than 10 days, the Olympic Games will kick off in London, along with all the big brands' advertisements (actually marketers can't wait to show you a peek)!
It seems like that this spring is an exciting business season. It is not surprising to see that Apple won the most valuable brand in the world since it introduced the iPad 2. Facebook continues to be the fastest growing company. Google started its "Groupon" business beta test and opened its online music service. And last week Microsoft purchased Skype to join the video chat game. With all the achievements and moves of the big tech companies, FiG sees a future that will call for great integration.