Displaying items by tag: marketing news
COVID-19 has had a profound impact on businesses in nearly every industry. A global economic downturn, reductions in consumer income, and social distancing have forced companies to adopt new marketing strategies to stay afloat in such turbulent times. But as more and more Americans are getting vaccinated and restrictions are lifting across the country, there’s a light at the end of the tunnel. And as things slowly start to return to “normal,” marketers need to shift their strategies yet again. Today, we’re covering three trends to follow for effective marketing post-pandemic.
Voice-activated technology has become a staple in our cell phones, our laptops, and our vehicles. It is changing the way we set our alarms, make phone calls and find information. From Siri on the iPhone to Alexa for Amazon, voice-activated “assistants” are a new way that consumers are getting things done. The new capabilities of voice search are changing consumer behaviors and it's forcing SEO marketers to change their tactics as well.
The genius emperors of the phone application, Instagram have dropped the ultimate bomb on pop culture. “Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.”
There's no doubt that Facebook page reach has been dwindling. In April of 2012, Facebook themselves said that business pages reached only 16% of their audiences on average.
Facebook has alerted social marketers that they will begin to see a drop in the organic reach of their Page posts on the social network. Almost two years ago, the company stated that Page posts organically reached 16 percent of followers, however, this reach will now be down to as little as 1 or 2 percent.
Unlike Apple, who constantly leaves us hanging with rumors of various new products, Google announced last week that their Google Glass is not, in fact, a rumor, but a reality that will be available for consumers by next year.