Displaying items by tag: marketing roi

In Part I, we discussed connecting your website’s content to your overall business goals. (Yes, it sounds so incredibly elementary, and yet many small companies still don't know how to do this.) Now we'll look at measuring the ROI of your website which is done with analytics.

Analytics has been the hot topic in business for a decade now. And for good reason.

We've talked about social media ROI and the importance of ROI before, and our readers have been asking for an action plan. So, here you go!