Displaying items by tag: marketing roi

In Part I, we discussed connecting your website’s content to your overall business goals. (Yes, it sounds so incredibly elementary, and yet many small companies still don't know how to do this.) Now we'll look at measuring the ROI of your website which is done with analytics.

Published in FiG Marketing Thought

Analytics has been the hot topic in business for a decade now. And for good reason.

Published in Denver Branding Agency
Thursday, 10 November 2011 09:39

Social Media ROI Action Plan - Measuring Return

We've talked about social media ROI and the importance of ROI before, and our readers have been asking for an action plan. So, here you go!

Published in Denver Branding Agency