Displaying items by tag: media buyer denver
AAPI Heritage Month Campaigns Analyzed by a Denver Media Buyer
Standout AAPI Heritage Month Ads According to a Denver Media Buyer
Across the globe, May is recognized as Asian American and Pacific Islander (AAPI) Heritage Month – a time to celebrate the societal contributions and achievements of AAPI individuals. This year, a wide array of brands has stepped up to bat to highlight AAPI communities through creative advertising campaigns. As a Denver media buyer, we believe that only a few of these campaigns stand apart from the rest as truly inclusive and successful at pushing the narrative forward.
2023 has presented an interesting shift in the advertising landscape for AAPI representation in which advertisers are genuinely celebrating the cultures and the successes of AAPI individuals. Let's take a look at two different ad campaigns that skillfully showcased inclusion and positive representation of the AAPI community.
United's New Campaign Analyzed By A Top Media Buyer In Denver
Throughout the recent pandemic, travel restrictions were imposed far and wide across the country. Now that vaccination rates are steadily climbing, many Colorado residents are eager to start traveling once again. And United Airlines has sought to capitalize upon those eager travelers with their newest ad campaign. As a top media buyer in Denver, we wanted to offer our two cents on this advertising strategy.