What Milani’s ‘Face Set. Mind Set.’ Ad Teaches Us About Aesthetics in Digital Advertising

As the 2024 Summer Olympics start up, Milani Cosmetics launches a new campaign featuring four top female athletes for their setting spray line of products entitled Face Set. Mind Set. Pairing gymnast Jordan Chiles, basketball star Sabrina Ionescu, weightlifter Mattie Rogers, and volleyball player Chiak Ogbogu, the campaign combines self-confidence and strength in an empowerment-focused message that fits right in with modern makeup advertising trends.