Displaying items by tag: mobile site vs mobile app

So, you know your business need to be mobile, but before you start calling/hiring for mobile web development ask yourself: is it that only way to mobilize my business?

According to a recent eMarketer's report, at the end of September 2011, 40% of cellphone users have used mobile device to surf the internet. But, more than 70% of websites are not optimizing their sites for mobile, and most online publishers (sites with ad display) don't serve mobile ads!