Displaying items by tag: new business direction
Friday, 10 February 2012 02:12
Ad of the Month-Priceline Killing Its Negotiator
After 14 successful years, Priceline.com is killing off their “Negotiator” character, played by the iconic William Shatner. This big action reflects their latest branding emphasis on the fixed-price discounts.
Published in Marketing Ad of The Month