Displaying items by tag: patagonia

Wednesday, 27 November 2013 04:38

Patagonia Marketing - Crazy or Genius?

If you happen to follow the brand Patagonia or have been paying any bit of attention to the business news headlines in the past month, you’re aware their brand is causing quite the shake-up. Patagonia is daring to be different in the retail world – where high-end apparel reigns and the consumer mindset of wanting the “newest” and “best” products is practically universal.