Displaying items by tag: programmatic ad agency

Netflix’s Automated Ad Buying Through the Lens of a Programmatic Ad Agency

The world of streaming TV is changing fast. Recent industry reports show that Netflix is on track to double its ad revenue to $3 billion. Following a period marked by leadership shifts and strategic adjustments, including walking away from a potential major studio deal, the streaming giant has shown that its ad-supported tier is growing at a rapid rate. For any programmatic ad agency, this growth highlights a massive shift in how automated ad buying, computer systems, and video ads work together.