Displaying items by tag: second screen

Wednesday, 08 February 2012 04:20

Super Bowl = Social Bowl

Social media made a bigger impact on the Super Bowl this year than ever before. The 12.2 Million social-media comments for this years' big game completely dwarfs last year's measly 1.8 Million comments. This number mark 2012's Super Bowl as the biggest social TV event of the year easily surpassing the 2011 MTV Music Awards which only recorded 3.1 Million social-media comments.