Displaying items by tag: visual advertising
Did you know that 330 million people worldwide have some sort of visual impairment? Did you know that this audience has more than $1 trillion – yes, trillion with a “T” - in disposable income? Are your digital marketing efforts inadvertently leaving out a major percentage of your target audience? Let's go over some best practices for marketing accessibility to ensure that you're not losing an audience that's equivalent to the population of the entire United States.
Social Media going visual is the latest trend in marketing and advertising. If you remember in one of our most recent blogs, almost half of of U.S. marketers planned to boost up their digital marketing spending in 2012, especially increasing their budgets on video advertisements.