Tuesday, 23 August 2011 11:33

FiG Advertising and Marketing – Rebranding Agreement with Reimbursement Principles, Inc.

FiG Advertising + Marketing is happy to announce Reimbursement Principles, Inc (RPI) has expanded their agency agreement with us. With the new agreement in place, FiG will help RPI reinforce their brand by refreshing the visual brand and messaging in addition to our current successful SEO efforts. To ensure their success, we will use marketing research to assess RPI's core differentiators, sales language, and customers' perspectives to inform the development of a new website and branded collateral.

We will then suggest ways to improve and leverage the visual brand and associated meaning to streamline the sales and marketing processes. This will take several steps:

Brand Audit:

  • Customer Response Research: to help us understand customers' attitudes, preferences, and purchase-decision process.

  • Brand Inventory: to assess the mixed marketing inputs and delineate the individual and collective effects.

  • Brand Exploratory: to uncover customers' logical and emotional connections with the existing brand and its associated marketing.

Messaging Development:

  • Current Data Assessment: to identify the gap between brand meaning and messaging objectives.

  • Competitive Analysis: to identify industry opportunities and competitors' messaging structure.

  • Messaging Guideline & Content Management: to reinforce the brand's meaning and differentiate from competitors.

Visual Brand Refresh:

  • Identity, Collateral, Website Redesign: to translate the uncovered sources of brand equity into an updated logo, messaging materials, and  website design.

Contact FiG Advertising + Marketing today to see how we can update your brand, align your messaging, and improve your business.