We will then suggest ways to improve and leverage the visual brand and associated meaning to streamline the sales and marketing processes. This will take several steps:
Customer Response Research: to help us understand customers' attitudes, preferences, and purchase-decision process.
Brand Inventory: to assess the mixed marketing inputs and delineate the individual and collective effects.
Brand Exploratory: to uncover customers' logical and emotional connections with the existing brand and its associated marketing.
Current Data Assessment: to identify the gap between brand meaning and messaging objectives.
Competitive Analysis: to identify industry opportunities and competitors' messaging structure.
Messaging Guideline & Content Management: to reinforce the brand's meaning and differentiate from competitors.
Visual Brand Refresh:
Identity, Collateral, Website Redesign: to translate the uncovered sources of brand equity into an updated logo, messaging materials, and website design.
Contact FiG Advertising + Marketing today to see how we can update your brand, align your messaging, and improve your business.