Displaying items by tag: Advertising tips
Selecting Advertising Media
There are many ways to promote your business. Advertising is one of the most efficient ways, but only if you choose the right avenue; otherwise you will find yourself burning money fast. Which media should you choose for Advertising? That's the million dollar question! Here's how to choose where to advertise:
Narrowly Focused
Business development is among the most essential aspect of any company. The marketing team's biggest concern is how to gain new customers while making sure the existing customers are satisfied. Frequently updated marketing messages can garner a lot of attention and gather new customers but it can also disable companies that don't concentrate on their core competency.
Efficient Marketing Communication
Following up on our previous discussion of social media, let's dig deeper into the core of its "solid content" message. With the expansion of digital technology, the world is becoming closer, but people are harder to reach. Although there is no doubt that the internet has brought a lot of advantages to our society, companies and individuals are both facing obstacles to effective communication due to the explosion of online sources and the accumulation of clutter.
Marketing 2.0 :: Part 2
You may recall us talking about the value of Marketing in a revolutionized world of digital. This is the follow-up blog article to that past Marketing 2.0 blog, where we will dive a bit further into the "internet generation."
Marketing 2.0 : Part 1
Large companies act small. It's all the rage among business gurus, and it's about time. The idea is that small business are nimble and capable of avoiding adversity rather than running into it full steam and hoping to absorb the blow. The marketing revolution of the 80's taught its proponents that the people need the company more than the company needs the people.
How To Measure Advertising Success
Traditions; the enemy of progress. Businesses across the country love to claim market superiority with a slew of buzz words like innovative, progressive, and total solutions provider. They hire ad agencies of all sizes who have established institutional marketing strategies and traditional messages. You'll often hear from them "messaging this" and "messaging that", "we'll conduct a series of focus groups to refine your brand messaging".