Displaying items by tag: Denver Branding
Sports Authority will be removed from Mile High Stadium as the Denver Broncos continue to search for a buyer of the naming rights.
At Tuesday’s news conference, Broncos president and CEO Joe Ellis said that the team will take down the signage within the next 10 days.
When it comes to branding, many business leaders think only of the visibly tangible - how the logo, website, and collateral pieces look. Branding, however, is far more broad and goes much deeper. It's a combination of internal and external reputation management, purpose and expectations.