Displaying items by tag: Diet Coke
Thursday, 07 July 2011 04:28
Ad of The Month: Summer Time is Pepsi Time
It is reported by Wall Street Journal that "Pepsi is launching its first new ad campaign for Pepsi-Cola in three years." The reason that Pepsi is turning its attention back to traditional advertising (after a sole commitment to online, social, event, and new media channels) is because its biggest brand--Pepsi-Cola slid to Number 3 in US soda sales last year, following not only Coke, but also Diet Coke. Who says traditional media is dead?
Published in
Denver Advertising Agency