Displaying items by tag: Generation Gap

Thursday, 09 January 2014 08:05

Social Media Generation Gap?

This Monday, J.J. Colao of Forbes published a feature that really hit the nail on the head on how Snapchat potentially has an upper hand on Facebook.

Published in Social Media Marketing

Recent studies reported by eMarketer show baby boomers are still favoring desktop internet interaction over mobile. But boomers tend to have large spending potential, and marketers need to react to this behavior when positioning a product towards this particular generation.