Displaying items by tag: Heineken
Heineken is testing people’s spontaneity and, well, sincere craziness. Partnering with Wieden + Kennedy in New York, they set up an airport stunt at JFK’s Terminal 8, daring travelers to push a button and commit to an unknown location, a game they are calling “Departure Roulette.”
At the beginning of the year, Heineken introduced a new global brand campaign with a film titled "The Entrance" (created by W&K). In the film, Heineken demonstrated a mystique-filled and desirable gentleman by making the ultimate party entrance. The spot includes various people gathered in a large mansion--one that seems to be briefly put on hold when the gentleman walks in. Everyone wants to see him, and he has a splendid time with each very unique individual he comes across.