Displaying items by tag: IHOP
Friday, 15 June 2018 05:44
IHOP Tries Out A New Name: Marketing Genius or Total Flop?
In response to recent stalls in sales, IHOP is launching a new line of burgers. Because burgers are an unexpected addition to the IHOP menu, the breakfast chain needed to generate buzz. Enter: a name change that went viral.
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Marketing Ad of The Month