Displaying items by tag: Lesson
Friday, 18 January 2013 02:24
We Can Learn From Obama's Digital Strategy
Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.
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FiG Marketing Thought