Displaying items by tag: Macy's Wish Writer
Monday, 21 December 2015 03:52
Despite 1.3 Million Shares, Emotional Story Ads Still Don't Cut it in US Holiday Market
Campaigns that tell a brand story before asking people to make a purchase tend to be more effective than those that encourage people to immediately buy something. The holidays have the ability to capitalize on this storytelling tactic.
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Marketing Ad of The Month