Displaying items by tag: Obama

Friday, 18 January 2013 02:24

We Can Learn From Obama's Digital Strategy

Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.

Published in FiG Marketing Thought