Displaying items by tag: Olympics

In the world of search, content is of high importance. Along with traditional keyword optimized websites, YouTube and Facebook have been the favored social accounts promoted by brands using paid search, both of which make it easy to produce sharable content.

While the London Olympics 2012 have come to a close, the marketing industry is still buzzing about Olympic sponsors and the non-sponsor Olympic advertising campaigns that stole the show. Record breaking social media surrounded the games as well as a host of creative marketing and advertising activities that were fueled by the highly publicized games.