Displaying items by tag: TV Advertising
The Power of "Harvey" - The Power of TV Advertising
If you have a dog, you know the power of puppy eyes. How can you say no to those watery expectant eyes? But for Harvey, the UK TV Marketing Organization--Thinkbox's puppy, who has more than just puppy eyes--he has the power of TV Advertising! Two years ago, Harvey's "Dogs Home" TV commercial landed him with a nice couple. This time, his emotional storytelling TV ad saves his best friend's life:
Ad of the Month-Nando's Dictators
Let's take a look at an ad you might not have seen. The Chicken Chain Nando's gets attention with this South African spot. The ad shows Zimbabwean President Robert Mugabe at an empty dinner table daydreaming about the good old days he's had with former dictators. We're not talking about state dinners and UN meetings as he flashes back to an AK-47 water gun fight with Muammar Gaddafi and recreates a scene from Titanic with Idi Amin among others including Suddam Hussein and Mao Zedong.
Event Marketing and Media Buying Case Study - Fight to Win
Fight to Win Promotions is a Colorado and Texas based Mixed Martial Arts fight promoter. They felt that they provided a top tier experience to a dedicated audience that would provide potential sponsors a significant advertising opportunity. Like many local and regional fight promoters they had some fan clothing vendors and the occasional bar sponsoring their events but felt they could do better.