Displaying items by tag: Wonder Woman
Monday, 12 June 2017 04:36
Media Buys & The Wonder Woman Ad Campaign
TMany people speculated on the seeming lack of advertising for the Wonder Woman film. There are industry critics who think the film's opening wasn't supported with enough media buys, as compared to similar comic hero films. Some opined that this lack of advertising would contribute to the film's eventual failure.
Published in
FiG Marketing Thought