Displaying items by tag: brand exploratory

In the great state of Colorado, there are currently over 560,000 small businesses. Each day that number increases a little more with the establishment of new small businesses. More businesses mean more competitive markets. If you hope to succeed amid steep competition, your business needs to specialize and hone in on a specific niche. That’s often easier said than done. The perfect niche can be elusive and many struggle to find the right niche for their specialty. You can simplify this process by working with a leading market research agency. When you let the pros conduct your market research in Denver, you’ll get the key insights you need to support your business success for years to come.

If you’re a Formula One fan, then you’ve probably heard about the U.K. energy drink company, Rich Energy. More specifically, you’ve probably heard about their controversial logo. Rich Energy has gained notoriety this summer due to a copyright infringement claim against them. This controversy is one heck of a rabbit hole. The more you learn about it, the more mysterious and strange it becomes. As a leading logo design company in Denver, we wanted to examine the controversy and discuss how it could’ve been avoided.

You’ve got your business plan figured out, your location chosen, and your A-Team on-board. You’re on track for success, but none of that will matter without an effective, consistent, and unique brand for your business. But, how do you begin to build up your brand? The first, and arguably most important step, in the process is to conduct a brand exploratory, or brand audit.

We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.