Displaying items by tag: consumer centric marketing

Friday, 01 April 2011 10:10

Consumers' Changes

As a marketer, one of your job priorities is to understand your target consumer. We all noticed some changes during the recent economic recession. Many consumers switched to private labels from name brands, picked up the old standby of budgeting by using a shopping list, and many consumers started to save today and buy tomorrow rather than putting it on a credit card.