Displaying items by tag: consumer centric marketing

Once Halloween wraps up, the holidays kick into full gear — especially for marketers. With online holiday sales expected to grow nearly 15% this year, it's no surprise that retailers want to spread the spirit to consumers through ad spend. As a Denver Advertising Agency, we always keep an eye out for upcoming trends and popular content. This month, we will be analyzing Coca Cola's recent longform global holiday commercial to spot the techniques they used to make it successful. 

As a marketer, one of your job priorities is to understand your target consumer. We all noticed some changes during the recent economic recession. Many consumers switched to private labels from name brands, picked up the old standby of budgeting by using a shopping list, and many consumers started to save today and buy tomorrow rather than putting it on a credit card.