Displaying items by tag: facebook advertising

Monday, 03 October 2016 10:49

Facebook 360 Canvas Ads

The first version of Facebook Canvas Ads was released back in February. These ads were limited to a few large brands and then later, opened to everyone. This month, Facebook has now added a 360-degree video feature to this ad platform to make them more interactive and more engaging than any social media ad ever before.

Monday, 09 February 2015 05:24

Facebook For Business: Goodbye Organic Reach

There's no doubt that Facebook page reach has been dwindling. In April of 2012, Facebook themselves said that business pages reached only 16% of their audiences on average.

Thursday, 08 March 2012 02:00

The Future of Facebook

Facebook's highly anticipated Initial Public Offering (IPO) is going to mean big things for marketers moving forward. They are repackaging their advertising opportunities to create a better environment for brands on the legendary site. Facebook's changes provide more commercialized support for brands with ad potential that has a focus on revenue. This all started with their announcement last week introducing their Timeline feature for brands that have already been in use by everyday users.